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FleetWit’s success in the UK


Fleetwit CEO & Co-Founder - David Metz

FleetWit, one of the fastest growing skill-gaming trivia apps in the US, launched here in the UK earlier this year and is attracting trivia fans all around the country. Available 24 hours a day, trivia obsessives can compete live against friends, family or other players – in which they are rewarded cash for their knowledge.

Known as “races” within the app, FleetWit players can choose a game type and category ranging from General Trivia, Movies, Literature, History, Geography, Sports, Puzzles, Genius, Food and Drink, Music, Science and TV – testing their skills using intelligence and speed. Originally FleetWit collaborated with Countdown’s Rachel Riley for public challenges and is now working with The Beast from ITV’s hit game show The Chase. We caught up with David Metz, CEO & Co-Founder of FleetWit, to find out what the craze is all about.


What inspired you to create FleetWit which has become one of the fastest growing skill-gaming apps in the US and growing steadily in the UK?

I founded both a tech company and a trivia company in the past, so I think those two experiences led me to what FleetWit is today. I think there is a huge gap in the market for a site like ours. We give everyone the opportunity to win money based on what they are most passionate about. That’s something that didn’t exist until FleetWit came along. We chose to launch in the UK as we know it’s the birthplace of pub trivia. The US averages over 9,800 pub trivia events per week, whereas the UK has over 30,000. There’s a huge trend in quiz culture at the moment, so we’re excited to be part of that.


With other quiz apps succeeding in popularity in the UK, the appetite for trivia in the UK has grown significantly over the last year. What does this mean for the future of your market in three years' time?

We only see the market increasing for this type of product. The UK market took us by surprise when we launched as it was so popular, and since the launch we’ve only seen continued success. Trivia is something which has been around for a long time so there has always been a keen interest in this hobby from Brits. In three years’ time, we don’t see this interest going away but only going from strength to strength. Our market will become bigger and will create further opportunities for FleetWit. Expect to see a much more advanced app, bigger prizes and more challenging questions.


Why do you think trivia is such a phenomenon?

I think there has always been interest, but in recent years I feel like there has been a new appreciation for facts. The advancement in tech and rise in more people using smartphones has allowed trivia games to be played on mobiles, in addition to the numerous pub quizzes around the country. It’s complimented this huge interest in trivia and offers users something fun to play but also engaging. It’s not the mindless games you often see on smartphones, rather this type of smart game rewards users with something new they might not have known.


What is your greatest business achievement to date and what would you like to achieve in 10 years' time?

Setting up FleetWit has been one of my greatest business achievements as trivia is such a huge passion for me, but most importantly seeing it succeed. It’s become one of the fastest growing skill-gaming apps in the US and we saw the UK launch had grown five times faster compared to the US launch. The app is growing steadily and the feedback we receive from customers is fantastic. Our players now have an app where they can play trivia 24 hours a day. 

In 10 years’ time I’d like to see FleetWit launched across more countries and become the number one global app for trivia. Not only that, but I’d like to see bigger prizes available for users so that knowledge is truly rewarded on our platform and we become THE go-to place to challenge your expertise. 

Having launched in the UK this year, what are your expectations for the business in 2019 and what goals do you have?

We are about to release a new version of the app. We’re super excited about it. I can’t say too much more, but expect updates to the functionalities and much more. In terms of expectations, the UK has already exceeded what we originally set out, so now we are aiming to target over 100,000 users before next year is out. 

It’s an exciting time at FleetWit HQ and we can’t wait to let everyone know about the new app but also some very exciting news early next year. Stay tuned!

My final question, what key advice would you give to an early entrepreneur when launching a new business?

One thing I would advise is that you have to be patient and remind yourself you’re in it for the long haul. It will be very stressful when setting up a business but just remember why you’re doing it and have a five year plan which you regularly update. It is so rewarding when it all comes together.