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What are the most controversial decisions made by social media companies?


There were more than 39 million social media users recorded at the beginning of 2017. But while so many of us enjoy being on our social media profiles, there will be times when companies make changes to their hubs which confuse, shock or sometimes even anger us.

Together with retailers of iPhone 6 cases, TORRO Cases, we take a look at three controversial decisions made by social media companies over the past few years…


The redesign of Snapchat

Snap Inc.’s decision to change the layout of Snapchat recently caused uproar among users. The social media giant had the intent of promoting more intimate sharing among friend groups while pushing content which is professionally produced into a separate feed.

To explain the changes, the company said: “Until now, social media has always mixed photos and videos from your friends with content from publishers and creators. While blurring the lines between professional content creators and your friends has been an interesting internet experiment, it has also produced some strange side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves.”

It didn’t go down well with users though. Some people have even used a VPN app or downloaded other risky apps in attempts to get their old versions of Snapchat back.

One user went as far as setting up an opposition campaign. Nic Rumsey took matters into his own hands by setting up a petition on Change.org titled ‘Remove the new Snapchat Update’. As of March 23rd, the petition had received more than 1.25 million signatures. Even Snap Inc. responded to the petition on February 20th, with the key elements of its reply being:

·         Snap Inc.’s goal with the app redesign is to make it easier for users to connect with people they care about the most.

·         The new Friends and Discover pages are designed to adapt to each user and will get smarter the more someone makes use of the feature.

·         Tabs are being introduced to both the Friends and Discover pages through an upcoming update to make finding Stories even easier and quicker.

·         This upcoming update will also enable users to sort their Stories, Group Chats and Subscriptions to make the app even more customisable.

“This new foundation is just the beginning, and we will always listen closely to find new ways to make the service better for everyone. We are grateful for your enthusiasm and creativity. We are very excited for what’s ahead.”, Snap. Inc said.

Rumsey was keen to add: “If we are satisfied with it and you’ve listened to our cries then we’ll end the petition, and any boycotts being planned. If users are still unhappy with the update, we’ll push the petition forward once more until you have fully listened to our wants and everyone is happy with the way the updates have been handled.”

The storm surrounding the app changes has yet to calm down.


The explore feed — Facebook


In an attempt to remove all direct Page posts from the main News Feed and transfer them to what was deemed an ‘Explore Feed’, Facebook redesigned its News Feed in October 2017. The social media giant’s News Feed chief, Adam Mosseri, acknowledged: “People tell us they want an easier way to see posts from friends and family. We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages.”

This was only rolled out in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka — it still saw many social media managers express concern. This was since splitting content made it more likely that Facebook users would be left less informed. A case in point of this was demonstrated when Filip Struhárik, a writer for Slovakian publication, Dennik N, claimed that its traffic on Facebook dropped by close to nine per cent between November and December 2017.

Social media managers breathed a sigh of relief when Facebook revealed that its Explore Feed experiment was coming to an end in March. Mr Mosseri reflected: “In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family. We also received feedback that we made it harder for people in the test countries to access important information.”


Terms of Service change by Instagram


Instagram caused quite a stir in 2012 when it tweaked its user agreement to include the following paragraph:

“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

Users weren’t happy about this. They claimed that the wording gave them the impression that Instagram was set to begin selling their pictures to other businesses, with members of the public and celebrities providing negative responses to the move.

Instagram co-founder, Kevin Systrom, released a blog post within a week of the change to reassure users that the social media giant was amending the advertising section of the user agreement “to the original version that has been in effect since we launched the service in October 2010”.

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