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MAP Selects Intelligence Node

Indonesian retail giant applies pricing intelligence and merchandising analytics to MAP eMall e-commerce site

Intelligence Node, the retail analytics and pricing intelligence company, has announced its technology has been selected by Mitra Adiperkasa (MAP), a leading Indonesian retail company.

The firm, with a portfolio that includes department stores, fashion brands, sports equipment, food and beverage names, supermarkets, and lifestyle products, will use the new capability to initiate competitive programmes based on detailed, real-time data insights.

MAP has over 2,000 retail outlets across Indonesia, delivering 150 brands in more than 60 cities across its geography.

The company, which employs 23,000 people, is also the local franchise holder of well-known global brands such as Zara, Mango, M&S, TopShop, Starbucks, New Balance and Converse.

Intelligence Node’s retail analytics suite gives brands and retailers like MAP pricing intelligence and real-time competitive insights at their fingertips. That's through iNCompetitor™, its flagship product for cutting-edge competitive pricing, promotion and catalogue strategies.

MAP has opted to deploy iNCompetitor for its MAP EMall online offering, which launched in February 2016 and includes 20,000 unique product listings and which has a focus on international brands for a wealthy urban audience.

“iNCompetitor will give us full visibility and optimises for demand, trends, products, price architecture and regional behavioural differences across all the products and brands we run across MAP eMall,” Amit Keswani Manghnani, Vice President eCommerce & Customer Loyalty at MAP, stated.

"That allows us to deliver to meet our customers’ needs while remaining super agile about product lines, stocks and pricing to maintain our leading edge.

"The major reason we chose iNCompetitor is because of the way this end-to-end solution offers benchmarking on pricing, as well as fixing prices in real time, plus its impressively large product database.”

“We are delighted that MAP has chosen iNCompetitor,” commented Sanjeev Sularia, CEO and Co-Founder of Intelligence Node.

“MAP is one of the largest lifestyle retail groups in the world, and we look forward to helping them gain deeper insight into its customers’ unique preferences and buying habits, plus make better operational decisions about product lines, stocks and pricing to give it greater competitive edge."