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Facebook takes on LinkedIn with jobs postings feature


When it comes to the social network's product development as of late, it's Facebook against the world.

Weeks after unveiling a Slack-like enterprise communication platform and a product suite for local business listings, among other product initiatives, Facebook is going after LinkedIn's strength in the job listing category by testing a feature that would allow businesses to solicit 

and receive job applications through the social network.

It's the latest effort by the social networking giant to attack business functions long dominated by players like Microsoft and Yelp, among others.

TechCrunch first spotted the feature, which will include a 'jobs' tab and the option for users to apply for positions through a business' Facebook page. Businesses could also pay for listings to be seen by more people, a revenue model akin to that of LinkedIn and other recruitment sites like Dice.

In addition to its base of 1.79 billion active users – four times the number of users on LinkedIn – Facebook comes with the advantage of its users' attentiveness. Many users log on multiple times daily.

"It can put postings in front of the right audience based on ‘real’ personal data, as opposed to LinkedIn where typically the content of your profile is based solely on the ‘professional you’, if robustly filled out at all," said Kelsey Prisby of the recruitment outsourcing firm Seven Step RPO.

But given Facebook's vast and sprawling base of personal data, and the high level of noise already in users' feeds, businesses and recruiters will have to compete heavily for attention.

It must also establish itself as a worthy home for job listings: Perceptions of Facebook (NASDAQ: FB) as a time-killer with confusing privacy controls could serve as added roadblocks to mainstream adoption, experts say.

"We’ve seen many social deployments stopped in their tracks very late in the process because they didn’t do the necessary diligence," said John Peluso of the software firm Avepoint.

Although the social network may be an effective channel for promoting jobs posts, candidates and companies may not take it as seriously as sites like LinkedIn, added Prisby.

"Most people don’t see Facebook as a professional platform, and may be less likely to consider opportunities they find there as serious or worthwhile investments of their time," Prisby said. "And teams that take their sourcing strategy to the next level are already identifying talent on social media, through tech sites like Github & Stackoverflow, and building out open web Boolean searches to scour less obvious avenues."