Print ads remain the most trusted form of advertising, but with online sales accounting for 18% of total turnover generated by businesses in Europe, organisations can’t afford to ignore digital. So, what can you do to integrate your online and offline strategies to maximise sales?

For this article, we’ve teamed up with Total Enterprise Solutions to take a look at how this type of technology can be used to widen the workforce for businesses globally — and how some companies are already reaping the benefits.

Effective use of technology in the workplace has enhanced remote working, streamlined workloads, and helped employees to excel. Further developments are set to see us working with, and alongside tech in a whole new way Lisa Moon, http://www.hitachidigitalmedia.com/en-gb, tells us more.

At the beginning of 2017, the UK had more social media users than any other year. Over 58% of the UK’s population were active social media users, equating to over 39 million people across all social media platforms.

The influence of AI in marketing generally involves data automation and understanding analytics. The tech uses algorithms to predict trends that make it easier for humans to make creative decisions.

Lithium Technologies, the leading platform for enabling brands to support, serve and engage customers across digital channels, has announced the launch of Lithium Messaging. For brands who use the Lithium platform, they can now centrally manage digital customer service across social channels, online communities and - with the launch of Messaging – web chat and mobile apps. For consumers, they get fast and secure customer service in their channel of choice.

These initiatives have been wide reaching. Among others, they have included £645 million to ensure superfast broadband services are readily available to 98 percent of the UK population (still a work in progress) as well as 100 percent business rate tax relief for operators installing new fibre in their infrastructures.

Today’s business world is increasingly complex and fast paced and an organisations ability to adapt in this competitive environment is crucial. The relationship between a business and its workforce has changed dramatically in recent years as todays employees place greater emphasis on work/life balance and wellbeing. A recent survey conducted by Randstad notes that 81 percent of those surveyed recognised that working flexibly increased their commitment and overall productivity.

Bespoke software development company, Minted Box are proud to announce their latest product offering, MintCentral, aimed at providing HR leaders with user-friendly, accessible innovation which will streamline and improve efficiency with their workforce.